- Image Credit: www.neutronllc.com
OUR GREAT grandparents would contend that a family’s name is priceless. Once the family’s name is besmirched, no amount of money is enough to restore its honor. I believe that is true.
In the world of business, a name — or more precisely, a brand name — does have a price tag. Ever wondered how much value is attached to your favorite product’s brand name?
Consider this: The value of Coca-Cola’s brand accounts for an unbelievable 60% of its market capitalization! (Well, believe it!) To graphically illustrate its implication, imagine a Coke bottle. Without its brand it is effectively half empty. Of course, optimists would argue that it is half full. :->
Apparently, however, computing for a brand’s worth is not yet an exact science. The lists I’ve seen over the recent years vary widely year-on-year, though some brands have been consistently in the list.
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Here are the more recent two of these lists:
- Google ($100 billion)
- Microsoft ($76.2 B)
- Coca-Cola ($67.6 B)
- IBM ($66.6 B)
- McDonalds ($66.5 B)
- Apple ($66.1 B)
- China Mobile ($61.2 B)
- GE ($59.7 B)
- Vodafone ($53.7 B)
- Marlboro ($49.4 B)
Download Millaward Brown’s “Top 100 Brands” Report
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Top 10 Brands according to TopTenz.net (as of 2008)
- Google
- Apple
- Nike
- Target
- Starbucks
- BMW
- Nintendo
- Whole Foods Market
- Disney
- Coca-cola
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Interestingly — for me, at least — a few months back I came across this Web service that puts a value on blogs. I entered A ‘Wonderful’ Blog and it was assessed to have a value of†$3,387.24! Whoa! I was so thrilled! Of course my blog’s worth is nothing compared to some of the really popular blogs in the world.
