Sun Cellular did what was largely thought to be impossible when it offered unlimited Sun-to-Sun call and text when it joined Smart and Globe in the battle for “mobile.ph” market share some years back. †It was a bold move, to say the least. †It must have been necesseary, too, considering that Smart and Globe were already well entrenched in the market at the time.
Slowly but surely Sun Cellular grabbed market share. †Meanwhile, Smart and Globe were busy fighting each other by spending billions in advertising.
Now the inevitable has caught on the two mobile giants.
A couple of months ago Globe announced Globe DUO which offers free and unlimited Globe DUO to landline, landline to Globe DUO, and Globe DUO to Globe DUO calls.
Smart is not to be outdone. †Last week it announced Smartalk, which allows free and unlimited calls among Smart and Talk-and-Text users.
And the winner is… the Filipino mobile subscriber!