How geeks name their pets – Part 1

†††ipodblackberry

THESE MAY JUST be pets to the geeks who invented them but to the rest of us they may very well be demigods. †The iPod and the Blackberry are just two of the many tech gadgets that people of all ages all over the world can’t wait to get their hands on. These devices have become status symbols of the present day Homo Sapiens. †But have you ever wondered how these devices got their names?

Here are two extremely popular “geeks’ pets” and how they got their names.

iPod: “Open the pod bay door, Hal”

During†Apple’s†MP3 player development, Steve Jobs spoke of Apple’s strategy: the Mac as a hub to other gadgets. Vinnie Chieco, a freelance copywriter Apple hired to help name the gadget before its debut in 2001, fixed on that idea,†according to Wired. He brainstormed hubs of all kinds, eventually coming to the concept of a spaceship. You could leave it, but you’d have to return to refuel. The stark plastic front of the prototype inspired the final connection: pod, a la†2001. Add an “i” and the connection to the iMac was complete.†

BlackBerry: Sweet Addictiveness

Canada’s†Research in Motion†called on Lexicon Branding to help name its new wireless e-mail device in 2001. The consultancy†pushed RIM founders away from the word “e-mail,”†which research shows can raise blood pressure. Instead, they looked for a name that would evoke joy and somehow give feelings of peace. After someone made the connection that the small buttons on the device resembled a bunch of seeds, Lexicon’s team†explored names like strawberry, melon and various vegetables before settling on blackberryóa word both pleasing and which evoked the black color of the device.
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  1. Pingback: How geeks name their pets - part 3 | A ëWonderfulí Blog

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